How to add links to your YouTube channel

Add the links, step by step

1. Sign in to YouTube Studio.
2. In the left menu, choose Customization, then Profile.
3. Under Links, select Add link.
4. Enter a title (what viewers will see) and the full URL.
5. Add more links the same way, then select Publish.

Each link has to follow YouTube’s external links policy, so skip anything that could look misleading or spammy.

Pick your first link carefully

YouTube shows the first link on your channel page and hides the rest until someone opens the list, so most viewers only ever see link number one. Make it the link you most want clicked: your shop, your newsletter, your main site. Give it a title that says what it is, like “Shop the prints” or “Weekly newsletter”, rather than the bare domain.

Links in videos and Shorts

Links in a regular video’s description are clickable, which makes the description the best place for anything specific to that video: gear, sources, the sponsor. Links in Shorts descriptions and comments aren’t clickable. A Short can point to one of your longer videos, and your channel links do the rest.

When a personal page helps

Fourteen links is plenty for most channels, and if they do the job, you don’t need anything else. A personal page earns its place when you want one address that works everywhere, not only on YouTube: on a sponsor deck, in your other profiles, in an email signature.

It also helps when new viewers need orientation. A page can say what the channel is about in a sentence, point to a start-here video, and give brands a clear way to reach you.

• One featured video or playlist that shows what the channel is.
• A sentence about the channel that is more specific than its category.
• Your other platforms, including the ones a sponsor would check.
• A business email or contact form.

On SayHi, a YouTube block is a card with a title that links to the video. The Editorial template suits channels where the work leads, and the creator page shows other layouts for video makers.

Mistakes to avoid

• Leaving the default order, so an old link ends up in the visible first slot.
• Titles that only repeat the platform name, like “Instagram” and “TikTok”, when you could say what’s there.
• Putting the same link-in-bio tool in every slot.
• Forgetting to update the description links on your most-watched videos.

Sources

Platform details checked 8 November 2026. Menus change, so trust the labels in your app if they differ.

• YouTube Help, adding links to your channel profile