Founders
A page for the person, beside the company site.
The company site sells the product. A founder page says who is building it, what you are responsible for, and how a relevant person reaches you without the support inbox.
Alex Chen
What you are building, a few proof points, and a direct way to reply.
Example
Start from a demo page
Use the Studio template as your base, then swap in your own name, links and photos.
Keep the company site where it is
Link the product from here and use this URL for you, the person.
What you are building, in one breath
A text block. The product name, who it is for, and your role. No vision paragraph.
Proof that is a thing
A launch, a customer quote you have permission to use, a talk, a previous company. One or two is enough.
The product, as a link
The company site stays the company site, and your page links to it.
A personal contact
Email for partnerships, hiring, or press. Say which. The contact form can ask for a company.
Founder page or indie hacker page?
Founder
A company exists, or is being started, and this URL is the person next to it.
Indie hacker
The projects are the company. The page is a build log and a few shipped things.
Templates that fit
Make your page
Split the URLs
The product site is for customers. Your page is for people who searched your name.
Delete the metrics you cannot show
Only include a number you would be happy to say on a stage.
Use it where your name is the query
X, a conference, an investor update, the GitHub website field if the product is the code.
Questions
Is this a startup landing page?
No. If you need pricing, signup, and a product tour, that is a different site. Link it.
Can I put the whole team here?
You can name them in a sentence. The page is about you, so the full team page stays on the company site.
Do you generate a pitch deck?
No. The page is public and short. The deck is a file you link if you want to.
Related pages
Pages by role
Starting points for developers, designers, photographers, musicians, writers, and more.
Personal website builder
One designed page for a personal homepage: bio, work, projects, and a URL.
Minimal personal website examples
Type and a few true blocks, in Minimal and in Studio.
X profile website link guide
The website field on X should make sense without the thread.