How to add a link in bio on Instagram
To add a link to your Instagram bio, open the Instagram app, go to your profile, tap Edit profile, then Links, then Add external link. Paste the full URL and tap Done. Instagram allows multiple profile links (up to five), and anyone can see them, on or off Instagram.
Add the link, step by step
- Open the Instagram app and tap your profile picture in the bottom right.
- Tap Edit profile.
- Tap Links, then Add external link.
- Paste the full address, including https://.
- Tap Done. The link now shows under your bio.
To change the order on iPhone, open Links again, tap Options, then Reorder links. Instagram’s help center says profile links can’t be added from a computer, so do this on your phone.
Your bio text itself holds 150 characters. If you are trying to fit a line about yourself next to the link, the bio character counter checks it against Instagram’s limit.
Five links, or one link to a page?
Instagram shows the first link on your profile and puts the rest behind a tap, so most visitors only see link number one. Put the thing that matters this week there, and give it a title people understand at a glance.
Use Instagram’s own links when you have two or three obvious destinations, like a shop, a ticket page, and a newsletter. Use one link to a page when you have more than that, when your links change often, or when a new visitor needs a sentence about who you are before they choose. A page also means you update one place instead of five.
What to put on the page
Someone tapping through from Instagram has just seen your photos or a Reel. The page should pick up from there, not start over.
- Your name and one line about what you do, in the same voice as your bio.
- The thing you’re promoting right now at the top: the new video, the product, the event, the booking link.
- Your other profiles, lower down and smaller.
- An email address or contact form if you want people to reach you.
- A handful of links. Three to six is plenty for most people.
If you want a page for this, SayHi gives you one free at sayhi.page/yourname. The Creator template is laid out for an Instagram tap: the latest piece first, the rest of your links underneath. Meta also sells a link page as part of Meta One, and the Meta One link page guide compares it with free options.
Check it inside Instagram
Links usually open in Instagram’s in-app browser, on a narrow phone screen, often on mobile data. After you publish, tap your own link from your profile and check that the page loads quickly, the text is readable without zooming, and every button works. Pages that ask people to sign in, download a file, or close a pop-up first lose a lot of visitors at this step.
Mistakes to avoid
- Saying “link in bio” in a caption when your first link still points at last month’s post.
- Showing a long tracking URL instead of a clear title.
- Linking to something that needs a login, like a private document.
- Letting old links pile up until the current one is hard to find.
- Sending people to a page that repeats your bio and nothing else.
Rio Hale
Short films about ordinary nights
I walk around with a small camera and wait for the steam, the bus lights, the joke someone almost told. Weekly pieces from Los Angeles kitchens and sidewalks.
YouTubeOrdinary Nights — “Steam on 3rd”@riohaleThe weekly night walkWhat this is
Three-minute films about the part of the day after the work lights go off and before anyone has decided to go home.
Start from the accounts you already have. The generator turns them into a page you can edit and publish.
Questions
How many links can you have in your Instagram bio?
Up to five. Instagram’s help article “Add a website to your Instagram profile” said up to 5 websites when we checked it on 14 October 2026. The first link shows on your profile and the others appear when someone taps it.
Why aren’t links in Instagram captions clickable?
On a regular account, Instagram doesn’t turn URLs in post captions into links. That is why people write “link in bio”: the profile link is the dependable place to send someone. Stories can carry a link sticker for short-term links.
Can I add a link to my Instagram bio from a computer?
Instagram’s help center says this isn’t available on a computer. Use the Instagram app on your phone: Edit profile, Links, Add external link.
Can a SayHi page show my Instagram feed?
No. SayHi doesn’t embed the feed. An Instagram block on your page links to your profile with a label you write, so the page stays fast and your posts stay on Instagram.
Sources
Platform details checked 14 October 2026. Menus change, so trust the labels in your app if they differ.