What to put behind an Instagram link in bio.
Instagram can show multiple profile links, but those links still act as destinations. A personal page gives the visitor context before they choose where to go next.
Interface labels move. Checked 2026-09-24. Follow the field, not an old screenshot.
Native links are still destinations
Instagram lets a profile show more than one link. Each one is still a door: a shop, a video, a newsletter, another app. The visitor has to pick without a sentence about which door is the room.
Interface labels move. Look for links while editing the profile. Do not trust a screenshot from a different year. The useful distinction is stable: multiple native links, or one designed personal page.
What the page should contain
Someone arriving from a grid of square photos has already seen the pictures. The page should name you, say the one thing you are doing now, and offer the next step.
- Name and one sentence that could not belong to another account.
- The latest film, post, or project. One. The archive can be a link.
- The other profiles, smaller than the work.
- Email or a contact form if you want replies. Skip it if you do not.
A layout that survives an in-app browser
Use Instagram’s own links when each destination is obvious. Use a SayHi page when the visitor should see your name and the latest work before they choose where to go.
The tap usually opens inside Instagram. The Creator template is built for that width. Rio’s demo is a fictional filmmaker in that shape: latest piece, then the places he actually posts.
Rio Hale
Short films about ordinary nights
I walk around with a small camera and wait for the steam, the bus lights, the joke someone almost told. Weekly pieces from Los Angeles kitchens and sidewalks.
YouTubeOrdinary Nights — “Steam on 3rd”@riohaleCuts and leftovers@riohaleThe weekly night walk@riohaleNotes from the sidewalkWhat this is
Not a vlog. Not a brand. A stack of three-minute films about the part of the day after the work lights go off and before anyone has decided to go home.