How to add a personal website to LinkedIn
To add a website to LinkedIn, open your profile, select Contact info under your name, then the edit (pencil) icon, and choose Add website. Paste the URL, choose a type such as Personal, Portfolio, or Blog (or Other to write your own label), and save. LinkedIn lets you list up to three websites.
Add the link, step by step
- Go to your LinkedIn profile.
- Select Contact info, just under your name and headline.
- Select the pencil icon to edit.
- Choose Add website, paste the full URL, and pick a website type.
- Save. The link appears in your Contact info.
Choosing Other lets you write the label yourself. “Portfolio: product design case studies” tells a recruiter more than “Personal website”.
Make the link easier to find
Contact info is one click away, and many visitors never open it. To put your site where people will see it, add it to the Featured section as a link: it shows up as a card high on your profile. When you add a profile section, look for Featured.
While you’re in there, tidy your public profile URL. LinkedIn lets you edit it to something like linkedin.com/in/yourname, which looks better on a résumé and on your own site.
What a recruiter or client should find
Anyone clicking through from LinkedIn already has your job titles. The page should show what LinkedIn can’t: the work itself.
- One sentence on what you do and the kind of role or project you want.
- Three work samples or case notes, each with the problem, your part, and the result.
- Your résumé as a downloadable link, rather than a second copy of your Experience section.
- An email address or contact form you check.
If you’re job hunting, the job seeker page shows a layout built for a quick recruiter skim. For selling services, the freelancer website examples are a better starting point.
Mistakes to avoid
- Linking to a site that still says “coming soon”.
- A personal site that contradicts your LinkedIn titles or dates.
- Pasting your whole work history onto the page.
- A contact form that goes to an inbox you never read.

Elena Rossi
I help independent practices explain what they do
Writer and advisor in Milan. I sit with architects, editors, and small studios until the work can be said in a sentence a stranger would trust.
Practice
Studio advisory, in writing
Most independent practices do not need a rebrand. They need language that matches the rooms they already make. I work in conversation, then on paper, then — only if it is useful — on the site.
How we begin
A month of interviews and editing. A positioning note you can use. Optional: a one-page site, often on SayHi, so the public version stays as quiet as the work.
Selected conversations
Notes on independent practicesEssays · Italian and EnglishFor studios with more craft than copyA short brief on startingWrite to ElenaI take two new studios each season.Start from a layout made for recruiters: a sentence, three samples, your résumé, and a way to reply.
Questions
How many websites can I add to LinkedIn?
Up to three, in the Contact info section. Each one gets a type label such as Personal, Company, Blog, or Portfolio, or Other with your own wording.
Isn’t my LinkedIn profile enough?
For many people it is. A personal website adds room for work samples and a page you control, which matters most for designers, writers, developers, and anyone freelancing.
Will SayHi change my LinkedIn profile?
No. You paste your SayHi URL into LinkedIn yourself. Nothing on LinkedIn is edited.