A TikTok link in bio that is more than the other apps.

TikTok is a short-form funnel. If the account can show a website, that page has to catch someone who just watched thirty seconds and is about to leave.

Interface labels move. Checked 2026-09-24. Follow the field, not an old screenshot.

The job of the tap

The video did the introduction. The page should not introduce you again at the same length. Name, the thing the video was about, and where else that thing lives.

Website-link availability can depend on account type, region, and account eligibility. Check the current profile editor for your account. If a Website or link field is there, you can put a SayHi page in it.

What belongs on a short-form page

Think of the page as the rest of the funnel, not as a second TikTok.

  • The featured video or the series the last post belonged to.
  • The other social destinations, including the place you actually post longer work.
  • A sponsor or contact link if that is a real path. A mailto is enough.
  • Merch as a link to a shop you already run. SayHi does not check out.

Do not make every link the same size

A TikTok visitor is deciding quickly. One featured block, then the rest. The Creator template is the mobile shape. The link-in-bio examples show the same idea with fictional people.

Portrait of Rio Hale on a city street at golden hour

Rio Hale

Short films about ordinary nights

I walk around with a small camera and wait for the steam, the bus lights, the joke someone almost told. Weekly pieces from Los Angeles kitchens and sidewalks.

Los Angeles

Night street with warm stall lights, still from Ordinary NightsYouTubeOrdinary Nights — “Steam on 3rd”@riohaleCuts and leftovers@riohaleThe weekly night walk@riohaleNotes from the sidewalk

What this is

Not a vlog. Not a brand. A stack of three-minute films about the part of the day after the work lights go off and before anyone has decided to go home.

Say hiCollabs if the night is interesting.

See the streamer pageOpen the generator

Questions

Does every TikTok account get a website link?

No. Website-link availability can depend on account type, region, and account eligibility. Open the profile editor. If a Website or link field is offered, that is where the SayHi URL goes.

Should I link back to TikTok?

Only if the page is also opened from somewhere else. A visitor who just left TikTok does not need a button back to the app they are in.

Can the page sell merch?

It can link to a shop. It cannot take payment or hold inventory.

Is this different from the Instagram guide?

Yes. Instagram can show several profile links. TikTok may or may not offer a website link, depending on the account. The visitor is also different: TikTok traffic is a short watch. Lead with the thing they just saw, not with a general bio.

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